Calala Online Store

* THIS STORE IS CURRENTLY OUT OF BUSINESS. HOWEVER, YOU CAN FIND PHOTOS OF THE PROJECT AT THE END OF THIS POST *

Summary

This freelance project involved creating an online store for Calala Clothing, a clothing boutique seeking to expand its reach beyond its physical location. Shopify was chosen as the platform due to its user-friendly interface, allowing the client to manage the store without extensive coding knowledge.

To ensure a seamless user experience, I began by crafting a detailed prototype using Figma. This prototype received client approval before I proceeded with development using Shopify's page builder tools. To add unique functionalities, I implemented custom code blocks leveraging Shopify's Liquid templating language. Additionally, I integrated an email marketing signup form to engage potential customers and build brand loyalty.

My Role on this Project

As the lead developer for this project, I played a pivotal role in bringing Calala Clothing's online vision to life. I started by crafting a comprehensive prototype using Figma to obtain client approval before development began within Shopify. Throughout the entire process, I maintained open communication with the client, keeping them updated on project progress through a dedicated Notion page. This page served as a transparent platform for both parties to track tasks and milestones.

Technologies I used for this project

Main Technologies

• Shopify
• Liquid
• CSS

Secondary Technologies

• Figma

Management Tools

• Notion

Results

The new online store successfully established Calala Clothing's online presence. Within a short timeframe, the website attracted a steady stream of visitors, reaching 3,000 monthly visits. Furthermore, the integrated email marketing strategy helped cultivate customer loyalty and build a strong online presence for the clothing store.